The site started 2 1/2 years ago, and “the goal all along has been to empower young people who want to be a part of the conversation around the news and feel that news outlets historically have done a poor job of appealing to our generation.”
“Young people are not going to news sites. They’re going to Facebook, Twitter, Instagram, Pinterest, Vine. You have to reach young people where they’re having conversations."
And the different social networks require different presentations. "A Facebook story looks a lot different from a Twitter story, looks a lot different from a Pinterest story, looks a lot different than the home page of the New York Times."
The site has attracted a little over $3 million in seed funding, Horowitz said, which has allowed them to focus on growth without having to worry for the moment
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