Analytics is undercounting engagement of your users

Analytics is undercounting engagement of your users

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Versión en español aquí.

The two most important traffic measurements for news entrepreneurs are NOT unique visitors and page views. Those numbers can mislead you. They count people who arrive at your website by accident or search, glance at a page and leave.

As Ken Doctor has so eloquently put it:

"Unique visitors are a great dumb count. As I’ve noted, it’s as if in the print world we counted the everyday subscriber — consuming 5 hours a month of a news publication — the same as someone who, standing on a Midtown corner on a windy day, happened to catch a sheet of flying newsprint as she held up her hand to hail a cab."

By contrast, the two measures that should really matter to you are:

engagement -- how long a visitor is on your site per visit and how many pages they view
loyalty -- how many times they return per day, week or month

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_WidgetManager._RegisterWidget('_PageListView', new _WidgetInfo('PageList2', 'section10', document.getElementById('PageList2'), {'title': '\u0627\u0644\u0635\u0641\u062d\u0627\u062a', 'links': [{'isCurrentPage': false, 'href': 'https://www.superseogur.online/search/label/%D8%AA%D8%B9%D8%A7%D8%B1%D9%81%20%D9%88%D8%AF%D8%B1%D8%AF%D8%B4%D8%A9?m\x3d1', 'title': '\u0642\u0631\u0648\u0628\u0627\u062a \u062a\u0639\u0627\u0631\u0641'}], 'mobile': false, 'showPlaceholder': true, 'hasCurrentPage': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML2', 'section11', document.getElementById('HTML2'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML305', 'RecentPosts', document.getElementById('HTML305'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML580', 'RecentPosts', document.getElementById('HTML580'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList867', 'RecentPosts', document.getElementById('LinkList867'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'RecentPosts', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/1258658614-lbx.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/1964470060-lightbox_bundle.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ContactFormView', new _WidgetInfo('ContactForm302', 'RecentPosts', document.getElementById('ContactForm302'), {'contactFormMessageSendingMsg': 'Sending...', 'contactFormMessageSentMsg': 'Your message has been sent.', 'contactFormMessageNotSentMsg': 'Message could not be sent. Please try again later.', 'contactFormInvalidEmailMsg': 'A valid email address is required.', 'contactFormEmptyMessageMsg': 'Message field cannot be empty.', 'title': 'Contact Form', 'blogId': '5095852327966764331', 'contactFormNameMsg': 'Name', 'contactFormEmailMsg': 'Email', 'contactFormMessageMsg': 'Message', 'contactFormSendMsg': 'Send', 'contactFormToken': 'AOuZoY7Nc64nptAzZdMyle4rKwA-3lRDmg:1742009760100', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogSearchView', new _WidgetInfo('BlogSearch1', 'RecentPosts', document.getElementById('BlogSearch1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AttributionView', new _WidgetInfo('Attribution1', 'RecentPosts', document.getElementById('Attribution1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML200', 'ADS-GROUP', document.getElementById('HTML200'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML201', 'ADS-GROUP', document.getElementById('HTML201'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML202', 'ADS-GROUP', document.getElementById('HTML202'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML203', 'ADS-GROUP', document.getElementById('HTML203'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML204', 'ADS-GROUP', document.getElementById('HTML204'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML205', 'ADS-GROUP', document.getElementById('HTML205'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML206', 'ADS-GROUP', document.getElementById('HTML206'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML207', 'ADS-GROUP', document.getElementById('HTML207'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML208', 'ADS-GROUP', document.getElementById('HTML208'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML209', 'ADS-GROUP', document.getElementById('HTML209'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML210', 'ADS-GROUP', document.getElementById('HTML210'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML211', 'ADS-GROUP', document.getElementById('HTML211'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML212', 'ADS-GROUP', document.getElementById('HTML212'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML213', 'ADS-GROUP', document.getElementById('HTML213'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML214', 'ADS-GROUP', document.getElementById('HTML214'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML215', 'ADS-GROUP', document.getElementById('HTML215'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML216', 'ADS-GROUP', document.getElementById('HTML216'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML217', 'ADS-GROUP', document.getElementById('HTML217'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts1', 'col-1', document.getElementById('PopularPosts1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_FeaturedPostView', new _WidgetInfo('FeaturedPost1', 'col-2', document.getElementById('FeaturedPost1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label1', 'col-3', document.getElementById('Label1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ContactFormView', new _WidgetInfo('ContactForm2', 'col-4', document.getElementById('ContactForm2'), {'contactFormMessageSendingMsg': 'Sending...', 'contactFormMessageSentMsg': 'Your message has been sent.', 'contactFormMessageNotSentMsg': 'Message could not be sent. Please try again later.', 'contactFormInvalidEmailMsg': 'A valid email address is required.', 'contactFormEmptyMessageMsg': 'Message field cannot be empty.', 'title': 'Contact Form', 'blogId': '5095852327966764331', 'contactFormNameMsg': 'Name', 'contactFormEmailMsg': 'Email', 'contactFormMessageMsg': 'Message', 'contactFormSendMsg': 'Send', 'contactFormToken': 'AOuZoY7Nc64nptAzZdMyle4rKwA-3lRDmg:1742009760100', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML8', 'footer-bot-section', document.getElementById('HTML8'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML7', 'footer-bot-section', document.getElementById('HTML7'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML1', 'footer-bot-section', document.getElementById('HTML1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_StatsView', new _WidgetInfo('Stats1', 'footer-bot-section', document.getElementById('Stats1'), {'title': 'Total Pageviews', 'showGraphicalCounter': false, 'showAnimatedCounter': false, 'showSparkline': true, 'statsUrl': '//taknlojy-news.blogspot.com/b/stats?hl\x3den\x26style\x3dBLACK_TRANSPARENT\x26timeRange\x3dALL_TIME\x26token\x3dAPq4FmBBnX_SOFM15pLXB8nDpvjoaziF_RGEo7o2mZ-yaz2KSxYld80wuwCoohuE8KFnjPTJHPrFuVdFrsjJdSzQIxc-0WHlyQ'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML3', 'footer-bot-section', document.getElementById('HTML3'), {}, 'displayModeFull'));
</script>
</body>