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The news about Felix Salmon's decision to leave Reuters and join Fusion.net threw a spotlight on this new digital venture of ABC and Univision. A few weeks ago I interviewed Fusion's chief of digital, mobile and social platforms, Daniel Eilemberg. He talked about the target audience of Fusion -- millennials -- and his other entrepreneurial venture, Animal Politico, in Mexico. This is an expanded version of the original.
Daniel Eilemberg, founder of Animal Politico, is only 35 but has been an editor at several major business and news publications in the U.S. and Latin America. The Spanish language site began three years ago as a Twitter feed and thrives on being at the center of social conversations about the news. It employs 20 journalists to report news for a Mexican audience in a way that is both entertaining and informative.
Eilemberg has taken the lessons of Animal Politico with him to Univison’s Fusion.net. In January he was appointed senior vice president, chief digital officer in charge of Fusion’s digital, mobile and social platforms.
"In Mexico, we cover topics about Mexico. In the U.S., we will cover global topics. In both places we are very focused on the audience of the millennials, the generation of 18 to 34 years old."
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| Daniel Eilemberg, senior VP at Fusion |
Eilemberg has taken the lessons of Animal Politico with him to Univison’s Fusion.net. In January he was appointed senior vice president, chief digital officer in charge of Fusion’s digital, mobile and social platforms.
"In Mexico, we cover topics about Mexico. In the U.S., we will cover global topics. In both places we are very focused on the audience of the millennials, the generation of 18 to 34 years old."
Read more »